Resources

Acceleration self-test helps you to evaluate the status of your product or service innovation development and gives ideas of how to proceed successfully from an idea to a scaled-...

pre-order is an order placed for an item, which has not yet been released. Pre-orders allow manufacturers to estimate how much demand there will be and therefore the size of...

To be more focused or to unload units which have been a drag on growth, large companies and corporations split-up units from their main business, i.e. form spinoffs. More over, it is easier to...

Established companies set up internal start-ups to stimulate so called intrapreneurship – entrepreneurship within stable organization. They are doing this for enhancement of innovative performance...

The term “Growth Hacker” was first introduced in 2010 by Ellis Sean -an entrepreneur, angel investor and start-ups advisor. Further this concept appeared in the blog of an...

Word-of-mouth (WOM) is one of the oldest techniques for sharing opinions and experiences on various topics, such as product, service or company etc. With a shift from real world to virtual one,...

With emerging social media trend and decreasing effectiveness of traditional marketing companies tend to adopt digital content marketing as part of their marketing strategies. Companies are seeing...

The ‘official’ definition of the term we introduced by Jeff Howe, who has defined crowdsourcing as ‘the act of a company or institution taking a function once performed by employees and...

Behavioral segmentation means division of buyers into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.

Forms of Behavioral segmentation:...

Having a customer value proposition is the key component to successfully sell your product or service. A value proposition is an analysis and quantified review of the business benefits, costs and...

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