A pre-order is an order placed for an item, which has not yet been released. Pre-orders allow manufacturers to estimate how much demand there will be and therefore the size of initial production runs. Moreover sellers can be assured of minimum sales. For consumers pre-ordering means immediate shipment on release.
Moreover, pre-ordering is one of the forms of crowdfunding. In this form, entrepreneurs invite consumers to pre-order the product, to collect the necessary capital for launching production.
In recent years, crowdfunding has become a valuable alternative source of funding for entrepreneurs seeking external financing. Existing empirical analyses report an impressive growing volume of money collected through crowdfunding worldwide. Crowdfunding allows entrepreneurs to raise funding through an open call on the Internet.
Belleflamme, P., Lambert, T. and Schwienbacher, A., 2014. Crowdfunding: Tapping the right crowd. Journal of Business Venturing, 29(5), pp.585-609.
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