Acceleration

 

What is acceleration

Target

Faster to the right markets

To whom

Companies targeting new business creation with customers

What

Drafting, creating, testing, validating

How

Experimentation, business modelling, utilizing social media, KPIs

Inspiration          

Lean sturtup, business model creation, growth hacking, word-of-mouth marketing, design thinking

Reality

The need for financing and resources in acceleration activities

 

Four phases of acceleration

Acceleration can be divided in four phases. Each phase has its own focus.

               

Make the whole acceleration journey with and for your users and customers. Never stop with idea generation and small experimentations also with your business model. Continue it at every phase of your business.

 

 

 

 

Idea: customer discovery

Main question in idea phase is:  What is the problem that is worth solving?

Idea stage outputs are:

  • Initial concept
  • Vision of new business
  • Committed people

Tools and practices:

KPIs:

  • Market size & growth
  • Potential market share
  • Trend, partner, strategy, portfolio & ecosystem fits
  • Strength & number of weak signals
  • Estimated costs
  • Number of idea submissions
  • % of potential new business ideas

 

Problem – solution fit: solution discovery

Main question in problem-solution phase is:  What is the solution that has real demand?

Problem-solution fit outputs are:

  • High value concept
  • User acceptance
  • Resources to move forward

Tools and practices:

KPIs:

  • Market size & growth
  • Estimated costs
  • Potential market share
  • Number of unique visitors, engagement, bounce & conversion rates
  • Success rate of proposals & order intake
  • Number of installs & average product review score
  • Trend, partner, strategy, portfolio & ecosystem fits
  • Estimated costs
  • Source of prospects

 

Product – market fit: value proposition discovery

Main question in product – market fit phase is:  How to acquire and retain the customers with a scalable business model?

Product – market fit outputs are:

  • Validated and desired solution
  • Initial business model
  • Resources to move forward

Tools and practices:

KPI’s:

  • Market size & growth
  • Renewals & retention
  • Number of business model experiments
  • Estimated costs
  • Revenue growth
  • Number of unique visitors, engagement, bounce & conversion rates
  • Success rate of proposals & order intake
  • Number of installs & average product review score
  • Source of prospects
  • Number of accelerated solutions by phase

 

Scaling: growth discovery

Main question in scaling phase is: How to create fast growing and sustainable business?

Results of scaling phase are:

  • Money to create new business ideas
  • Channels, networks, brand

Tools and practices:

KPIs:

  • ARPU & Market share
  • Market size & growth
  • Estimated costs
  • Referral & cross-sales rates
  • NPS
  • EBIT (Profit)
  • Number of business model experiments
  • Renewals & retention
  • Revenue growth
  • Number of unique visitors, engagement, bounce & conversion rates
  • Success rate of proposals & order intake
  • Number of installs & average product review score
  • Source of prospects
  • Number of accelerated solutions by phase
13

investors

15 active in the last 30 days

55

Start-ups

55 active in the last 30 days

14

Number of ideas

 

52

Number of messages exchanged between members